20–30 new Invisalign patients a month, or you don't pay

Real patients. Real numbers.

Here's what a recent campaign did for a practice like yours.

$75–$100

Typical cost per in-person appointment

$200–$300

Typical cost per new Invisalign patient

2,000+

Invisalign cases booked in the last 4 years

Over the last four years we've booked 2,000+ Invisalign cases for practices — typically at $75–$100 per in-person appointment and $200–$300 per new patient who starts. (Your numbers will depend on your market and case value.)

Why PurpleFire

I built this because I watched it fail.

My wife owns a dental clinic. A few years ago I watched her get burned by agency after agency — big promises, retainers cashed, no patients in the chairs. So I stopped trusting other people to fix it and learned the whole thing myself: the ads, the follow-up, the booking. Her clinic was the place where it either worked or it didn't.

Today PurpleFire does for practices across the US, UK, Canada and Australia exactly what I built for her. We've sat on the clinic side — most agencies never have. That's why we don't stop at the click. We build for what happens after it: the booking, the show-up, the consult in the chair.

Daniel ChabertFounder, PurpleFire

Daniel Chabert with his wife at her dental clinic — With my wife at her clinic — where all of this started.

How it works

Invisalign patients decide fast. We get there first.

They're scrolling late at night. They want a perfect smile, they want to start soon, and they're looking at two or three other clinics at the same time. The window to win that patient is tiny — so the whole system is built around speed.

Here's the leak most practices don't see: someone asks for a price at 9pm. If your front desk calls them back at 9am, they've already booked a free scan somewhere else — or they've stopped answering. That's not a lead problem. It's a speed problem.

We build the ad that stops them

Videos, images and words built around what actually makes people book Invisalign — their confidence, a wedding, seeing their own future smile — not generic "straighten your teeth" ads.

We build your booking page

A high-converting landing page that turns the click into a real enquiry — designed around what aligner patients want to know, in the order they want it.

We call every lead within 5 minutes

Real trained callers who understand aligner treatment — not a bot, not an offshore script. A proper conversation that books the consultation straight into your calendar, while the patient is still warm.

We set up your CRM & automations

Every lead tracked by stage — booked, showed, deciding, started — with automated reminders and follow-ups wired to each stage, so nothing falls through the cracks.

We re-activate the ones who didn't book

Most leads don't book first time — wrong timing, or the money isn't ready. We keep following up for weeks and months and convert them later, so you get patients from leads other agencies write off.

We fill your calendar

We do more of what's booking patients and cut what isn't. You see every lead, every booking and exactly what each one cost.

Hear it for yourself

This is who calls your leads.

Real trained patient coordinators — not a bot, not an offshore script. These two samples are from other treatments we run (LASIK and plastic surgery), so you can hear the quality for yourself. Press play.

LASIK treatment — our patient coordinator on a real enquiry0:00

Plastic surgery treatment — our patient coordinator on a real enquiry0:00

These are real calls from other treatments we run — LASIK and plastic surgery — shared to show how our coordinators handle a lead. Invisalign call samples available on request. 70-second clips.

From my desk

I wrote the book on closing aligner cases.

Getting patients through the door is only half the job. I also coach practices on the other half — closing more high-end treatment ethically. It's all in my playbook.

The Aligner Consultation Playbook

The complete, evidence-backed system for turning free consultations into started treatment — every stage, word for word. Built from my wife's clinic and hundreds of others.

The Evidence — what aligner patients actually want, and why the average practice closes just 4 in 10.
The Consultation System — 12 stages from the booking call to the signed plan.
The 30-Day Plan — one focus a week to move your close rate.
Print & Post — 8 ready-to-use scripts and checklists for your team.

A glimpse inside — every claim sourced across 53 pages

The honest bit

Paid ads aren't right for every practice.

If yours isn't ready, we'll say so on the call and save us both the time.

If you can't comfortably take on 20+ new Invisalign patients a month, or nobody's picking up the phone when they call, ads will just waste your money — and we'll tell you that. And because we only work with one practice per city, taking you on means turning your competitors away — so we're honest about fit before anyone signs. If your practice is ready, here's what working with us looks like:

✓

Up to 20–30 new Invisalign patients a month, in writing — the exact number depends on the ad budget you're comfortable with. Or you don't pay.

✓

Booking patients in 14 days from kickoff — not next quarter.

✓

Every lead called within 5 minutes by real trained callers — never a bot or an offshore script.

✓

Full transparency. You see every enquiry, every booking and what each patient cost.

What it's worth

What could 25 new patients a month mean for you?

Drag the sliders to your numbers. This is the revenue those consultations turn into once patients start treatment.

Your average Invisalign case value $4,500

2,5008,000

New consultations booked / month 25

2030

How many say yes to treatment 40%

20%70%

New treatment revenue

$45,000

per month, from new Invisalign starts

That's $540,000 a year

Rough estimate for illustration — your real case value and conversion decide the number. Currency shown as a placeholder symbol; works the same in USD, CAD, AUD or GBP.

20–30 new Invisalign patients a month. Or you don't pay.

Real patients. Real numbers.

I built this because I watched it fail.

Invisalign patients decide fast. We get there first.

We build the ad that stops them

We build your booking page

We call every lead within 5 minutes

We set up your CRM & automations

We re-activate the ones who didn't book

We fill your calendar

This is who calls your leads.

I wrote the book on closing aligner cases.

The Aligner Consultation Playbook

Paid ads aren't right for every practice.

What could 25 new patients a month mean for you?

Book a meeting

You're a fit — pick a time.

One thing first.

Then we're probably not a fit.

Practical playbooks, free.

Inside the system: how we got a practice 35 Invisalign consults in one month

Why 80% of your Invisalign leads never show up

The questions that matter — and the system that scaled hundreds of practices

Connecting dental marketing spend to real cash flow, not vanity metrics